Summary of an interview with a Marketing Specialist

Question 1: “When you as a company set off to design a marketing strategy for a client what are your main principles and where do you set focus at first” First and foremost, communication and goal setting between us and the customer is our key activity. We cannot talk further on the implementation if we

Vision in Strategic Planning

When I think about strategically planning a marketing campaign or a sales plan or even a financially driven plan about a promotion, I immediately think of: “What are my goals, what I want to achieve, and what have I envisioned to succeed in the future?”. So, what I first do is to set off what