One step back-two steps forward

If only I would have known sooner that playing the long game is what actually matters, I would… probably be in a better place. But this way of thinking is what got me to feel bad, that feeling of regret and thinking of the past or the possible futures. I mean it is ok toContinue reading “One step back-two steps forward”

An introvert at full throttle

A tribute to Gary Vaynerchuck The moment I am writing this I am in an airport hotel listening to some lofi beats and waiting for my flight’s timetable to be set in action. I am flying to see my family that I haven’t seen for two years amidst these difficult times we are going through,Continue reading “An introvert at full throttle”

Marketing from Inside-Out

              I am always excited when I get to write about marketing and its aspects from my very experiences and perspectives. Marketing has many faces and all of them have their roles to play in the business world. Personally, there is one marketing concept I am the most interesting in and that is “Internal Marketing”.Continue reading “Marketing from Inside-Out”

Summary of an interview with a Marketing Specialist

Question 1: “When you as a company set off to design a marketing strategy for a client what are your main principles and where do you set focus at first” First and foremost, communication and goal setting between us and the customer is our key activity. We cannot talk further on the implementation if weContinue reading “Summary of an interview with a Marketing Specialist”

How important is Planning in Business and in Life?

To simplify, I will put it like this: Imagine yourself living with no strategy, ambitions, goals to achieve, and missions to complete. You will be a human being without a soul! Storytime: I was like this with no goals or unrealistic ones without a strategy or again if I had it must have been unclear.Continue reading “How important is Planning in Business and in Life?”

Vision in Strategic Planning

When I think about strategically planning a marketing campaign or a sales plan or even a financially driven plan about a promotion, I immediately think of: “What are my goals, what I want to achieve, and what have I envisioned to succeed in the future?”. So, what I first do is to set off whatContinue reading “Vision in Strategic Planning”

Keep on Learning. New Completion certificate

Winston Churchill said “I am always ready to learn although I do not always like being taught”. That quote describes me right to the point, however, I do get inspired by the people that taught me things and especially things that interest me. I recently completed my first copywriting course that was enormously helpful andContinue reading “Keep on Learning. New Completion certificate”

The Year That Changed my Life. The Beauty of Pivoting

Oh, my what a year this has been. I was researching a bit about: what happened in 2020? I was searching for a recap of this year and while I was reading through it, I realized how bad a situation the world and its people are in. To be honest, this year I was driftedContinue reading “The Year That Changed my Life. The Beauty of Pivoting”