Leading on purpose

I cannot be more excited about the topics and the deeper meaning of human resources and employee experience. However, the time I got myself involved in this subject is the time that turned the world upside down. The pandemic changed, shaped, and revised all the operations of an organization throughout. What I believe that the

Leading interpersonal culture superpower

There is a saying that has always stuck with me throughout my life from the moment I saw it back then when I was in high school. The saying was something along the lines of “be the change you want to see in the world” and I knew from that moment, I wanted to change

Praise + Criticize = The same

Giving praise is something sought by nearly everyone these days. Looking for outside affirmation is the reason or excuse we use to do things and expect something in return. I have been on both sides; I have given praise to someone, and I have received many from my recent managers. When I was giving out

One step back-two steps forward

If only I would have known sooner that playing the long game is what actually matters, I would… probably be in a better place. But this way of thinking is what got me to feel bad, that feeling of regret and thinking of the past or the possible futures. I mean it is ok to

An introvert at full throttle

A tribute to Gary Vaynerchuck The moment I am writing this I am in an airport hotel listening to some lofi beats and waiting for my flight’s timetable to be set in action. I am flying to see my family that I haven’t seen for two years amidst these difficult times we are going through,

Marketing from Inside-Out

              I am always excited when I get to write about marketing and its aspects from my very experiences and perspectives. Marketing has many faces and all of them have their roles to play in the business world. Personally, there is one marketing concept I am the most interesting in and that is “Internal Marketing”.

Summary of an interview with a Marketing Specialist

Question 1: “When you as a company set off to design a marketing strategy for a client what are your main principles and where do you set focus at first” First and foremost, communication and goal setting between us and the customer is our key activity. We cannot talk further on the implementation if we

How important is Planning in Business and in Life?

To simplify, I will put it like this: Imagine yourself living with no strategy, ambitions, goals to achieve, and missions to complete. You will be a human being without a soul! Storytime: I was like this with no goals or unrealistic ones without a strategy or again if I had it must have been unclear.

Vision in Strategic Planning

When I think about strategically planning a marketing campaign or a sales plan or even a financially driven plan about a promotion, I immediately think of: “What are my goals, what I want to achieve, and what have I envisioned to succeed in the future?”. So, what I first do is to set off what

Keep on Learning. New Completion certificate

Winston Churchill said “I am always ready to learn although I do not always like being taught”. That quote describes me right to the point, however, I do get inspired by the people that taught me things and especially things that interest me. I recently completed my first copywriting course that was enormously helpful and